Wednesday, April 23, 2008

'Scuppies,' Distractions and Product Placements

Earth Day/Pennsylvania primary day brought a new term, SCUPPIES, to my attention, along with an extremely distracting, inadvertent (?) product placement.

"Scuppies" are supposedly Socially Conscious Upwardly (mobile) Persons. They love the earth while living the good life. Sounds good to me. Catchy name, but it would be nicer if the acronym actually fit. There's the whole matter of that inconvenient "m" in the middle. And, let's not even consider what you've got if you just call them the Socially Conscious Upwardly Mobile. Maybe we should go back to the genesis of the original term, "yuppies." Remember? They were "young urban professionals." Now, I guess, both "urban" and "professionals" seem too exclusive or maybe even exclusionary.

The Democratic candidates both did themselves proud with their speeches following the Pennsylvania primary last night. I'd call it one of Senator Clinton's best-written speeches to date. Strong, positive and gracious. In an earlier interview yesterday with National Public Radio, Senator Obama seemed tired. However, by the time he got to Indiana last night, he was hitting his stride again. Gracious, confident and inspiring, all at once. Now to the distracting part: Am I the only one who noticed that the three guys standing right behind the senator all seemed to be wearing tee shirts touting Abercrombie & Fitch?

Now THAT's product placement!

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